E-Commerce Analytics and Reporting Optimization

This project focused on enhancing the analytical capabilities of an e-commerce business by streamlining reporting systems and introducing metrics to measure critical aspects such as lost sales and customer retention. The goal was to improve business intelligence, enabling more informed decision-making and better tracking of key performance indicators (KPIs).

•Streamlined the performance of 50+ e-commerce reports by optimizing SQL queries and ETL processes.

•Introduced new financial metrics to analyze lost sales and customer retention, enhancing the understanding of business performance in the online retail environment.

•Collaborated with cross-functional teams to provide actionable insights for business performance improvement.

•Designed and implemented Tableau dashboards to visualize KPIs, enabling stakeholders to monitor trends effectively.

Marketing Strategy Optimization Through Data Analytics

This project aimed to refine marketing strategies by leveraging data-driven insights, statistical modeling, and A/B testing. The primary focus was on increasing conversion rates, optimizing marketing spend, and improving vendor management to reduce costs and enhance overall campaign effectiveness.

•Executed impactful A/B testing on marketing campaigns, achieving a 20% increase in conversion rates.

•Improved media utilization and pricing strategies using statistical modeling in R, focusing on consumer behavior and purchasing trends.

•Collaborated with the marketing team to develop targeted campaigns, optimizing customer engagement and refining marketing approaches.

•Organized and analyzed marketing campaigns to recommend cost-effective vendors, leading to a 15% reduction in shipping costs and establishing preferred vendor relationships.

Supply Chain and Operational Efficiency Enhancement

This project targeted operational efficiency improvements by analyzing and optimizing supply chain processes. Through data-driven strategies, the project aimed to reduce product returns, boost sales, and enhance revenue while ensuring a smoother operational workflow and improved customer satisfaction.

•Analyzed operations and proposed data-driven improvements, including supply chain optimization and ETL enhancements.

•Developed strategies to decrease product returns, resulting in a 25% revenue increase and a 20% boost in sales.

•Designed and implemented solutions to minimize returns while maximizing customer satisfaction, demonstrating operational excellence.

•Contributed to business development by formulating B2B business models and participating in strategic planning sessions to drive organizational growth.

Tools: Python, SQL, Power BI, Excel